Gift Cards- the evolution of the paper gift certificate. The element of gift card processing allows you, the merchant to take advantage of this incredibly popular form of gift giving. Gift cards not only facilitate customer referrals-payment is received in advance! Large retail chains were the first to capitalize on this new technology and have had tremendous success. Merchant Processing Services recognizes the need for an electronic gift card program that benefits smaller and mid-size retailers and restaurants while not requiring them to make a large investment.

An electronic solution option for any size business; with easy implementation and effortless maintenance, the gift card solution eliminates the need for manual tracking and provides detailed reporting of cards issued and redeemed, allowing gift cards to be monitored effortlessly. The processing advantages of the Electronic Gift Card Program are; improved customer relations, with customized gift cards consumers can now be recognized and singled out, improved store refund policies will use gift cards to facilitate refunds and the program comes with a detailed reporting that gives merchants an accurate picture of their return on issued cards.

With two options for gift card printing, merchants can either have customized cards that are printed with their logo and business information, or standardized generic cards. Generic cards come in an array of colors and are embossed with the message "A Gift for You" . Customized cards are the more popular choice as they also provide a unique marketing tool for the merchant, serving to increase name awareness and customer service satisfaction.Operation of the gift card program is similar to processing credit cards. Transactions are quick, easy and flexible. Combining consumer convenience and improved merchant operations makes Merchant Processing Services, Inc.'s gift card program an easily justified processing solution.